Page 5 - RFU Strategic Plan 2017

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ceo

The last Strategic Plan can rightly be considered This solid base of core activity provides a
a huge success and all involved should be springboard from which our Strategic Priorities
very proud of their personal achievements in will be launched, enabled by an innovative
delivering its major goals. Now, against a rapidly culture, our brilliant people, and true competitive
changing sporting landscape, we have new advantage leveraged via technology. We are
challenges and new obligations to meet. confident that this will help us successfully meet
the challenges of a changing sports landscape
The RFU’s staff and volunteer workforce share a over the next four years.
tremendous passion for the game and genuinely
enjoy every moment they spend working We often talk of the rugby family and I
in this great sport. Whilst we are believe that the imperative to Protect,
privileged in that our work is also our Engage, Grow and Win is equally
pleasure, everyone's enjoyment of rugby relevant to the wellbeing and potential
across England depends on our success of every family in England. These are
in growing the sport, meeting the needs our Priorities and enablers, but our
of a modern audience, maximising our success will also be theirs.
investment in the game and providing
the quality experience that all As Twickenham Stadium continues
involved deserve. to develop, so too do the needs of
modern players and modern society. This
Please be assured that whatever role you play in Strategic Plan aims to keep us grounded in our
Rugby, you will play a critical part in delivering traditions and values, while reaching out to
this Strategic Plan over the coming years. embrace new audiences, new opportunities and
Everyone involved has a contribution to make new achievements.
and real success ultimately comes from the sum
of those contributions however large or small We intend to be a world-class sports governing
they may be. body and business and our game will grow
stronger as we stretch ourselves to deliver the
This is the compelling foundation of our day to objectives of this new Strategic Plan. We will
day work, with our business as usual activities also then have played perhaps ‘the game of
focused on having more people playing and our lives’.
involved, increasing revenue to reinvest in the
game, and winning England teams.

Steve Brown

RFU
STRATEGIC PLAN
2017 - 2021