Page 4 - RFU Strategic Plan 2017

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chairman

Rugby union stands apart from other sports. We want more players, more supporters and
more volunteers lending a hand. During Rugby
The game has a reputation for building World Cup 2015 we had a glimpse of how much
character and anyone who has played, at any bigger this game could be in this country and
level, knows exactly what this means. Rugby we want to set about realising that potential.
places a high value on teamwork but it also
asks questions of its players on a very personal At the heart of this strategy sit our rugby clubs.
level. It is an inclusive game that requires These, and the people who run them, are the
people of all shapes and sizes to make up its game's most valuable asset. We need to do all
teams. In a rugby team everyone is we can to ensure the network is in good
equal and what you do is much more health. The world moves on. Some of
important than who you know or the old ways are disappearing. We need
where you're from. to recognise these trends, understand
their implications and adapt, so that we
These are enduring and cherished make our game attractive to the widest
aspects of our game that create respect possible audience.
and sportsmanship on the pitch and
the unique atmosphere of our rugby This means thinking creatively. But it
clubs off it. They help explain why does not mean losing our values or our
friendships made in rugby can last a lifetime. traditions because these are what make our
game so special.
In 2021 we will reach the 150 anniversary
th
of the RFU, a milestone we should celebrate. More than anything, this strategy encourages
We are rightly proud of our game and of the the whole game to work together. Challenges
contribution that it has made to our society. face us. But so do opportunities. If we are
open to change and we work together, we will
And this is why this strategy matters. continue to see our game flourish and grow
into the next generation.
We want rugby union in England to continue
to flourish, with growing numbers of people
enjoying being part of our game.

Andrew Cosslett

RFU
STRATEGIC PLAN
2017 - 2021