Page 21 - RFU Annual Report 2017
P. 21

19
                                                      Strategic Report

                                                 CEO’s Review of the Year



                  We have seen significant activation                       And for more senior CB
                  and investment from partners,                             administrators we launched a
                  helping us to achieve our business                        Leadership in Union programme, 750
                  priorities to support our teams,                          delegates already being helped to do
                  engage fans and support grassroots                        the best possible job of running their
                  programmes. And recently, we                              Constituent Bodies.
                  announced Secure Trading as
                  our Principal Partner of England                          Significant development has also
                  Sevens in time for their spectacular                      come through CBRE All Schools,
                  Twickenham performance.                                   which has now embedded rugby
                                                                            in 500 state secondary schools,
                  All partnerships that were coming                         some never having owned a rugby
                  to a close have not just been                             ball before. The aim is to have 750 by
                  renewed but enhanced, bringing                            Rugby World Cup 2019. More than
                  even more benefit to the game.                            175,000 students took part last season
                                                                            – up 35 per cent on 2014/15 – with
                  We secured £12.6m of investment                           28,000 playing regularly in extra-
                  from Sport England, one of the                            curricular activity, a third more than
                  biggest awards to any national                            last season.
                  governing body, which will help
                  us sustain current participation                          The CBRE All Schools programme,
                  nationwide, while providing even                          our work in converting school players
                  more playing opportunities.                               to club players, growing women’s
                                                                            rugby, and offering social forms
                  Our extended partnership with O2                          of the game, have put us in a good
                  until 2021, having existed since the                      place.
                  game went professional in 1995,
                  makes it one of the longest standing                      Old Mutual Wealth Kids First
                  sports sponsorships.                                      Rugby for the U7s to U13s has been
                                                                            promoting fun, building skills and
                  O2 Touch has introduced 20,000                            confidence, and putting young
                  registered players to the game                            players at the heart of the game. The
                  since it began in 2013, with six                          first year of Age Grade Rugby has
                  new O2 Touch centres in London                            seen significant developments
                  this summer.  This growth passed                          in rules of play, the competitive
                  agreed Sport England participation                        menu and a nationally consistent
                  targets a year early, with an increase                    calendar.  September will see full
                  of 8,000 players since Rugby World                        Age Grade Rugby implementation in
                  Cup in 2015.  The number of O2                            clubs and schools.
                  Touch centres has also increased
                  significantly during this time,  with                     Almost six and a half thousand
                  75 new centres established in clubs,                      responded to our Age Grade Survey,
                  universities and colleges, bringing                       with the feedback telling us that
                  the total to 350 nationwide.                              youngsters enjoy playing alongside
                                                                            friends, winning being of limited
                  Many young people are attracted                           importance, and that they were often
                  to O2 Touch and over the past                             faced with competing demands
                  12 months the Young Rugby                                 from club, school or representative
                  Ambassador (YRA) programme has                            teams.  Clearly, enjoyment must be
                  continued to grow with more than                          uppermost if we want to keep young
                  1,400 young people signed up and                          players in the game.
                  more than 25,000 hours contributed
                  to the game in volunteer hours. YRAs                      We have also entered a partnership
                  are coaching and refereeing , raising                     with 15 universities, investing in
                  funds, designing and delivering                           growing the game in the education
                  tournaments, and progressing into                         sector and giving fantastic playing
                  leadership roles within the National                      opportunities for students.
                  Youth Council and their
                  Constituent Bodies.














                                                     Annual Report  2017
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